Ad Calculator
Calculate ROAS, model CVR improvements, and plan your campaigns.
Input Values
Current Performance
Traffic2500
Sales57.5
Revenue£2875.00
ROAS9.58x
Cost/Sale£5.22
Improved Performance
Traffic2500
Sales75.0
Revenue£3750.00
ROAS12.50x
Cost/Sale£4.00
Improvement
CVR Lift+0.7%
Sales Lift+17.5
Revenue Lift+£875.00
ROAS Lift+2.92x
CPS Reduction-£1.22
Target ROAS Analysis
Required Revenue
£1500.00
to hit 5x ROAS
Required Sales
30.0
conversions needed
Required CVR
1.20%
at current traffic
Campaign Planner
Planning Notes