Content Themes
The calendar contains six different content categories, each serving its own purpose.
Promotional
Promote your product or service to increase sales.
Educational
Show thought-leadership and industry expertise.
Personal
Be transparent about who you are and what you do.
Community
Share stories from your tribe or followers.
Entertaining
Fun content that entertains your audience.
Topical
Content around trending topics and awareness days.
How to Use Themes
Assign a theme to each piece of content you plan. A good mix is roughly: 30% Promotional, 20% Educational, 15% Personal, 15% Community, 10% Entertaining, 10% Topical. Adjust these ratios based on your goals and audience engagement.